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IFC Partners With Comcast on ‘IFC In Theaters’

IFC Partners With Comcast on 'IFC In Theaters'

IFC Entertainment and cable system Comcast will present the new IFC in Theaters service via ON DEMAND, releasing films for immediate viewing on television the same day they are released in movie theaters. Starting next month, two new films each month will be available (for $5.99 each) via Comcast ON DEMAND, creating in the words of an announcement today, “the first nationwide destination for critically acclaimed independent films.” Viewers will choose from a selection of 4 – 5 titles each month. “The local cinema will always be the first home for film to many film lovers,” emphasized IFC Entertainment president Jonathan Sehring, saying in a statement, “Now IFC and Comcast will provide independent films with a unique opportunity to extend and expand beyond traditional distribution means.” [Eugene Hernandez]

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