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I’m not trying to suggest that EMF’s 1991 hit, “Unbelievable” is some kind of songwriting classic. But, it was always a guilty-pleasure favorite during any high school dance. And, as a precursor to the late-90s rave scene, it was a fine dance/rock tune. Until now. If you, like me, have watched any TV lately… you’ve probably heard the song re-written for a Kraft cheese commercial for a product called “Crumbles.” And now, the song is broadcast for the ad with the new hook, “You’re crumbelievable!”

First, Iggy Pop’s “Lust for Life” becomes an anthem for cruise lines… and now this?!?

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