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Defending Day & Date

Defending Day & Date

In her weekly ‘Risky Business’ column in The Hollywood Reporter, deputy film editor Anne Thompson looks at the mixed results seen in the early experiments with controversial day & date distribution.

…at this stage, no one is willing to risk any serious money. The most high-profile forays into altering the movie release paradigm are Cuban and Wagner’s day-and-date January release of Steven Soderbergh’s no-frills digital mystery “Bubble” in theaters, on cable channel HDNet and on DVD, and Google Video’s January online streaming of Ben Rekhi’s digital thriller “Waterborne” for free, followed by downloads at $3.99 a pop and a February DVD release. The net results on both films have been decidedly mixed. For now, theater owners can relax.

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