Warner Independent Pictures publicist Laura Kim is one cool gal. She’s smart, talented, and fun to hang with. She and John Anderson wrote the new book, I Woke Up Screening: What to Do Once You’ve Made That Movie, and it’s a great read. They chat with a lot of filmmakers and industry to get the inside scoop on everything from publicity to distributors to festivals (full disclosure: I was lucky enough to be one of the many interview subjects for the book). A recent LA Weekly feature checks in with her and looks at her busy career hyping films and filmmakers:
Kim is that rare publicist whose comfort zone is behind the scenes. “My personality is not that of a cold caller,” she says. She’s honest and direct and entirely bullshit-free, and she’s learned the hard way how to “say no quickly and easily” to unreasonable demands, which she says come more often from journalists and personal publicists than from overindulged movie stars.