In the latest move of Web-marketing genius, it’s been announced that the first 10,000 MySpace members that link to the Clerks II MySpace page on their friends list, will receive a permanent credit in the final version of the film (in theaters July 21). It’s a great way to rise above most online-marketing tactics, and an especially great way to stand out in the world of MySpace promotions. I would imagine this won’t be the last time we see a promotion like this. According to the Guardian:
The names of the winners will then appear at the finale of the theatrical and DVD versions of Smith’s opus in what will surely become the longest roster of individual mentions in the history of cinema. According to a studio source the names will be listed as friends of the production and will appear horizontally in six columns that will scroll down the screen.