Just a couple of days ago, a journalist called me for a few comments on Keith Fulton and Louis Pepe’s mock-rock-doc Brothers of the Head. I think I caught the writer off-guard by being so fanatical about the film, for which we held the U.S. Premiere (followed by a kick-ass party) at SXSW 2006 (it premiered in Toronto last September). More than anything, I was speaking from the heart about how surprisingly sublime the film is, and how it’s the kind of film that – after repeated viewings – defines itself as a potential cult classic in the highest regard. But, all in all, I was just happy to hear the film getting some national press… and then I went to the airport.
To prepare for my Austin-Los Angeles flight, I did what I always do at the airport: stock up on a few new magazines. I bought the latest issues of three: Blender, Esquire, and GQ (I know, aren’t I obeying my supposed demographic?). So, anyway, I’m on the plane when I discover a large review of Brothers of the Head in the pages of Blender. A good review, at that. “Cool,” I thought to myself. Then, I made my way for the new Esquire. One of my favorite entertainment/pop culture journalists is Chuck Klosterman, and in this new issue he offers a very honest and very positive review of… Brothers of the Head. He nailed it, by writing, “music-geek weirdos will really, really love it.”
So, okay, cool… “two for two” I thought, until I finally picked up that issue of GQ somewhere over Nevada. In GQ, the magazine dubs Brothers of the Head this month’s “Don’t Miss” movie. On top of that, I finally arrive in L.A., settle in to relax and find myself reading L.A. Weekly‘s preview of the L.A. Film Festival. The newsweekly picked seven “must-see” titles and sure enough, one of them is… Old Joy. Oh, and Brothers of the Head is on there too. And, for L.A. Weekly, Chuck Wilson writes, “Yes, this is another faux rock documentary, but one so dramatically and visually textured that it reinvents that decidedly worn genre.”
The film is having its L.A. Premiere here during the festival (on June 28, to be exact), following a New York Premiere at Tribeca, and the aforementioned U.S. Premiere at SXSW. For a film to be selected for Toronto, SXSW, Tribeca, and LAFF all in one swoop… you know it must be something special. Hopefully, when it opens in July, audiences will catch up with what the critics and industry already know: Brothers of the Head is a somewhat odd film that may not make total sense right away, but once it does, you won’t soon forget it. I think it’s totally great, so “don’t miss” this “must-see” film that “music-geek weirdos will really, really love.”