Last week, Variety ran a story explaining how RV” is providing a vivid reminder of the importance to pix of the hix in the stix.” (Gotta love Variety’s way with words!)
Tracking the box office performance of RV vs. M:i:III, Ben Fritz and Dave McNary observe that “driven largely by smaller markets, RV” turned out to have the best legs of any major studio release this year, especially stronger than those of M:i:III“
“As we looked at it, we saw it was playing best in places like Oklahoma, Omaha, Atlanta, Houston and Fresno,” noted Sony distribution prexy Rory Bruer. “It’s really a heartland favorite. The top of the list are theaters that you don’t typically see.”
In other words…if RV‘s break-out performance in the “stix” is any indication, CARS will be an even bigger hit than expected.