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Forbes: Starbucks Freezes Over Frozen Drinks

Forbes: Starbucks Freezes Over Frozen Drinks

I’m a culprit on this one. In this weather, I’ll pay the extra two bucks for caffeine with some crushed ice in it…

Starbucks announced this week that sales did not rise as high as the same, summer period last year… in part due to the sweltering heatwave. As a result of the heatwave, frozen drinks (which take longer to make, as many of us know) sold well but then slowed production and, thus, sales of other products. Forbes reports about it:

Executives blamed the slide on unexpectedly high demand for Frappuccinos and other frozen blended beverages in the peak morning hours, when baristas generally crank out more hot espresso drinks.

Chief Executive Jim Donald said the company was working to solve the problem by having more baristas work the morning peak hours, among other possible changes, including reducing the time it takes to blend cold drinks.

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