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Lionsgate Names Friedenson SVP of International Marketing

Lionsgate Names Friedenson SVP of International Marketing

Lionsgate has named Shyama Friedenson to the post of senior vice president, international marketing, Lionsgate, it was announced today by Nicolas Meyer, president, international. Friedenson, who joined the company in 2000, is responsible for “overseeing the marketing and publicity for the international film division of Lionsgate, including: the strategic planning and execution of international marketing campaigns and film festival launches; handling the company’s presence at major international film markets and festivals; and serving as the strategic corporate liaison for film publicity and marketing with Lionsgate’s newly acquired international distribution arm, Lionsgate U.K.” At the upcoming Venice Film Festival, Friedenson will oversee the worldwide debut of the company’s documentary “The U.S. vs. John Lennon” by David Leaf and John Scheinfeld as well as “Retribution” (Sakeba) by Kiyoshi Kurosawa. [Brian Brooks]

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