Back to IndieWire

CNET: Phone Thief Causes Web Traffic

CNET: Phone Thief Causes Web Traffic

What if someone stole your laptop or cell phone or digital camera, and yet accidentally continued to update your Web sites or blogs? That’s what happened when Ben Clemens’ camera phone was stolen, and the software he established on his Flickr account, kept updating photos supposedly taken by the thief or whomever wound up with the phone. Or… is this just some guerilla marketing campaign for the camera software? CNET News has the whole story:

The thief–or whoever bought the phone from the thief–appears not to have known the software keeps running even with a different user or SIM-card. So their shots were viewed thousands of times by people on the Web.

Despite assertions from the independent makers of the software that the tale is not a promotional stunt on their part, some Web users–who may have fallen for so-called “guerrilla marketing” tactics in the past–rounded on Clemens, accusing him of making the story up.

“This is totally a viral marketing campaign…It’s a nice implementation, with just enough flaws to be found out fairly quickly, but believable enough,” says a relatively polite contributor to one of many strings of comment to the story.

Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.

This Article is related to: Uncategorized and tagged

Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox