Just arrived in Toronto with Jarod, and checked in to the hotel. But first, lemme share something… it seems like every time I travel to the Toronto Film Festival, it coincides with the release of Entertainment Weekly‘s fall TV preview. And, while I love reading EW on flights, the fall TV preview is a bit nebulous because the majority of these shows will not be on the air come December. So, you dedicate hours reading features about them and then, poof, they’re dead and gone. It’s a sad state of television, but it’s very true. But, this year’s issue threw a kink in things… the networks aren’t sparing a dime on some of these magazine ads.
The Delroy Lindo/Jeremy Sisto NBC drama Kidnapped features a full-fledged dossier (with several pages, pictures, case information, and all) that you detach from the magazine. Going one step further, EW‘s Time Warner sister network The CW actually goes as far as to personalize their ad. Literally. The two-page spread features a computer-generated message, alerting subscribers by name and specifying which local channel one can find the network. It looks like the networks wanna redefine the typical fall preview advertisements… and it sorta works.
Okay, back to Toronto. The airport was so slammed today, more so than many of us can ever recall. As usual, a gaggle of American industry folks gathered together at the airport taxi line and everyone kept commenting how crowded and busy things seem to be. Apparently, besides just the film festival, there are several events taking the city by storm this weekend. This includes the first North American edition of the V Festival, too. Should make for some crowded streets, as well. Crowded theaters? That’s never a question at Toronto.