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has “borat” jumped the shark?

has "borat" jumped the shark?

At the London premiere for his new film, Borat said this week:

“I have come here with Bilak, my 11 year old son, his wife and their child, and we are hoping maybe to put some chocolate make-up on the child’s face and sell him to Madonna. I am hoping that Madonna will be a very good father for it.”

My biggest concern about “Borat” at this point is that given all the media coverage I’ve seen, including clips from the film and reports from his in-character press conferences (all of which I’ve found hilarious), the movie is starting to feel a bit superflous. I wonder if the marketing will replace the need to actually see the movie itself? Anyway, I still expect to check it out on opening night… (interesting pre-box office analysis from Dave Poland recently on the matter…)

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