Beck’s acclaimed new album, The Information, has some crazy-cool stickers and a DVD to help enhance the experience of his latest opus. It seems, though, that this endeavor still pays a price. The album has been deemed ineligible by the UK’s Official Charts Company (OCC) for having an “unfair advantage” over other releases. Pitchfork reports:
Come again?! They’re not even trying to recategorize the package as “video” instead of “audio”? They’re just calling it an “unfair advantage”? Didn’t they get the memo about how the music industry is scrambling to add incentives to get people to buy albums instead of downloading them for free?
Wow, congratulations OCC, you’re the next big winners on my just-invented TV show, “Exercises in Missing the Point”.
Beck told Billboard.com, “It’s an unconventional package, but it shouldn’t be penalized for that. Any art on a CD is an incentive to buy and listen. Ultimately, it doesn’t matter. The response from the fans has been so strong, and that is the most important thing.”