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Wal-Mart Dresses Up

Wal-Mart Dresses Up

If you walk into a Wal-Mart some time in the near future and wonder why the employees look… so… damn… stylish, it’s because the company wants to attract “more affluent shoppers.” At 100 of the company’s 35,000,000,000 stores, staff will do away with the blue smocks and change into dark-blue shirts and khaki pants. One of the first test markets? Plano, TX… the very definition of “upscale.” Here’s what Bloomberg News reports:

The Plano test store, which features items like 1998 vintage Dom Perignon champagne selling for $145.37 a bottle, is aiming to draw more affluent shoppers as part of a company effort to target specific demographic groups.

“We started with khaki pants and the basic dark-blue polo or dress shirt to see how it works, how customers and associates react to it,” [spokesman John] Simley said. “We may experiment with the color of the shirts.”

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