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Big Bad Borat

Big Bad Borat

I Told You So!

Who thought Borat should go on 867 screens? Winning the weekend on that number of screens at $26.4 million dollars isn’t a victory, its leaving millions of dollars on the table. I love people equating the “internet buzz” for Snakes on A Plane with Borat; Reading that comparison everywhere only tells me that people don’t know anything about the current state of our culture, the internet or the difference between kitsch and comedy. I also love reading how this limited release earning this much money is a vindication of the strategy to go limited. All it tells me is that someone didn’t believe in the film enough, had no idea of the popularity of Sacha Baron Cohen on the heels of Ali G and Talladega Nights, doesn’t understand the shades of irony or degrees of internet buzz, and therefore lost the chance to make $50 million on 2000 screens.

Oh, well. They’ll get it back this weekend. No more Borat from me for awhile…

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