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BW: Will HBO Online Work?

BW: Will HBO Online Work?

It doesn’t require watching much of this season’s network lineup, to see that you can now find episodes of shows like Ugly Betty or The OC, online and ready to download via their network sites. It’s become a worthwhile endeavor for these channels, with some basic cable networks, such as The Disney Channel, finding success. Business Week asks, though, what about the treasure trove of episodic television found on HBO? And, furthermore, will HBO shows for download come with a subscription fee like the channel itself? From the Business Week article, by Ron Grover:

…if HBO takes on the Internet presence expected in the coming months, it could cause no small dustup with some of HBO’s biggest customers—namely the cable and satellite companies that charge fees for beaming HBO movies and shows such as The Sopranos and Entourage into America’s homes.

HBO executives have been hashing out the details of what they will offer online, and a spokesman says no formal decision has been made. But programming will almost certainly be offered via a subscription service, much like the mixture of HBO movies and original fare such as The Wire, Deadwood, and Big Love now offered by cable and satellite operators for a monthly fee of $10 to $12 or more.

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