Sure, the department stores opened as early as 5 a.m. on Friday, because it’s the busiest shopping day of the year (“Black Friday”). But, what about “Cyber Monday?” A year ago, the Monday after Thanksgiving was given the moniker because of the idea that Americans would return to their high-speed Internet connections at work, and do major shopping. Some online retail outlets, such as Barnes & Noble and Home Depot’s sites, are indeed offering some good discounts for that day.
The question looms, though, if “Cyber Monday” is validated or just a bunch of hype. Louise Story and Michael Barbaro report on the fledgling phenom for The New York Times:
“When this traffic comes, we don’t want it leaving without making a purchase,” said Jon Kapplow, vice president of multichannel marketing for HSN.com.
That was the problem in 2005. Retailers reported that their sites bustled with traffic as customers jumped online to avoid having to wait in lines. Nielsen NetRatings said at least 27.7 million Americans browsed shops online.
But scores of shoppers left the sites without buying anything.
“When it got named ‘Cyber Monday,’ somehow that got translated to mean the highest day,” said Gian M. Fulgoni, chairman of comScore Networks. “I think there’s been a little goosing of the importance of these days.”
According to the article, “Cyber Monday 2006” will likely be a bigger hit than last year, now that many of these outlets are actually promoting it.