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‘Dreamgirls’ This Week

'Dreamgirls' This Week

Yes, the rumors are true. Dreamworks/Paramount has scheduled word-of-mouth screenings nationwide this week, for their December 15 release Dreamgirls. I can’t wait to see it, as it’s easily one of the most-anticipated films of year’s end. And why screen it so early? It’s actually a really smart move that Paramount has done in the past: get people to see a December release before Thanksgiving, so the film becomes a topic of discussion when people spend the year’s busiest travel weekend venturing all over the country. These aren’t solely critics’ screenings, especially not in Texas where screening passes are handed out at college campuses and in markets such as Austin, Houston, Dallas, and San Antonio. If early word on the film’s high quality is any indication, I’m confident these long-lead previews will pay off. I’ll be sure to weigh in after I see it.

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