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Weinsteins Watch: Brothers Start Christian Label

Weinsteins Watch: Brothers Start Christian Label

Oy vey. Just what we need: From Variety today, “the Weinstein Co. is getting into the Christian-film biz, forming a faith-based distribution label and inking a first-look production deal with Christian shingle Impact Entertainment. TWC will finance, co-produce and distribute the theatrical pics under the multiyear Impact deal. It also will look to pact with other production companies to help fill the slate of the as-yet-unnamed label.”

It could be an article in The Onion, but no, it’s true. The Weinsteins are already pushing through two projects, an adaptation of “The Penny,” and “The Christmas Candle,” by Max Lucado, a preacher whose books include “Cure for the Common Life.” The goal is eventually to release six theatrical titles per year.

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