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CHICAGO TRIBUNE: Swag, the Ugly Truth

CHICAGO TRIBUNE: Swag, the Ugly Truth

When stars and filmmakers worry more about goodies than promoting their films, that’s a problem for Jeremy Walker, who runs the New York-based publicity firm Jeremy Walker + Associates. So he pulled a “Jerry Maguire” and wrote up his “Swagifesto,” which he sent out a few days ago to the stars and filmmakers of the films he is representing at this year’s Sundance festival. Mark Caro reports.

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