Back to IndieWire

‘Messengers’ Sent in High-Pitched Sound

'Messengers' Sent in High-Pitched Sound

Talk about inventive marketing, with this report on Sony’s seemingly effective campaign for the hit horror release, The Messengers. The company utilized high-pitched sound frequencies in their TV commercials to help attract a younger demographic. Not familiar with this technology? It recently made headlines as a deterrent for public loitering, and then later co-opted by teenagers for their cellphone ringtone.

This Article is related to: Uncategorized