As long-promised, we bring you the online debut of this year’s SXSW Film Festival trailers. Created by the gang from Joe Swanberg’s Hannah Takes the Stairs, the trailers feature castmembers Kent Osborne, Greta Gurwig, Andrew Bujalski, Mark Duplass, Ry Russo-Young, Todd Rohal, and star Kevin Bewersdorf. While they were made on the set of Hannah Takes the Stairs, these short clips (which ran in front of every screening at this year’s SXSW) take place during the making of a fictional, indie film called Summer’s Winter. And, these trailers are the production diaries, where things constantly seem to go wrong.
Why Summer’s Winter as a title? We spent a few days thinking it over and decided that we needed to try our best not to link the trailers with Hannah Takes the Stairs, even though they were made on that shoot. Since the idea was to poke fun at high-art indie cinema, we decided to try to think of the most pretentious (unused) American art film name we could muster.
A few strong candidates surfaced, and I think at one point I even voted for The Art of Crying, with total disregard that it’s the real title of a film currently making the festival rounds. Finally, Autumn’s Winter came up, and it was soon changed to Summer’s Winter for greater effect. Hopefully, you get the pretentious double-meaning.
We’re truly happy to add Joe’s trailers into the nifty pantheon of SXSW previews, where it joins work by Ron Mann, Bob Odenkirk, Lee Daniel, among others. It only makes things harder for us next year, when time comes to develop yet another new idea for these things. But, in the meantime, I’d like to give a big shout-out to Dan Brown and Kevin Bewersdorf for overseeing the post-production on the trailers. And to Bewersdorf, personally, for composing that catchy jingle on each one. Jarod got these online quick, so click here and check ’em out!