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YouTube Awards: Is the honeymoon over?

YouTube Awards: Is the honeymoon over?

The folks at Rolling Stone aren’t too impressed with the first annual winners of YouTube’s new awards for user-generated video. Putting it mildly, for starters:

We’re worried about YouTube. According to viewers who voted in the Web site’s first annual video awards, OK Go produced the most creative video on the site this year. While we admit their clip for “Here It Goes Again” — with it’s innovative use of home fitness equipment — is super-cool, we find it difficult to believe it is the single most creative piece of user-generated footage put up on YouTube this year. And even if it is, that still doesn’t explain the top picks in these other categories…

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