Brian Garrity reports for Billboard on what the new DRM-free deal EMI Music has made with iTunes, can mean for Apple’s competitors. From the article:
In the meantime, some of Apple’s retail challengers think they have a chance to use iTunes ongoing AAC support against if they can strike similar agreements with EMI and adopt the MP3 format. “I think it leaves another great opening in the market for all the other retailers, ourselves included, to offer MP3, which is still the only universally compatible file in the world,” says David Pakman president/CEO of eMusic.
Of course, other digital retailers first will have to first announce support for DRM-free music and negotiate licensing deals with EMI, the indies and others to allow for such distribution.
Microsoft says it is exploring moving in a DRM-free direction with its partners, as does Real Networks. CEO Rob Glaser said in a statement, “We look forward to working with EMI and the rest of the music industry to bring DRM-free, interoperable music to consumers in the months ahead.”