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‘The Landlord,’ Gary Sanchez, and FunnyOrDie Try For Online Laughs

'The Landlord,' Gary Sanchez, and FunnyOrDie Try For Online Laughs

Jarren passed this on to me, and it’s pretty hilarious: Will Ferrell and Adam McKay’s new short video called “The Landlord.” The short itself is a funny and amusing Web-video diversion, but more interesting is that it has been used to launch a new site called “FunnyOrDie.” Ferrell and McKay’s company, Gary Sanchez Productions, have partnered with Sequoia Capital for this new venture. And, since quietly launching late last week, “The Landlord” has already racked up over 2 million views. Not a bad start.

The goal? To get momentum behind FunnyOrDie, a sort of comedy-exclusive YouTube-like portal in which artists can upload their content and then receive votes from the public. Here’s some more about the new site and its future plans, from today’s Hollywood Reporter article:

FunnyOrDie also features user-generated comedy videos, allowing anyone to upload their clips. But unlike YouTube and other popular user-generated sites, the viewers’ ratings for the videos determine their fate — thus the name of the site — with only the highly rated staying on. Those with negative reviews are banished to the “Crypt” section of the site.

Sources said FunnyOrDie.com has been in the works for months, following an overture by Sequoia to CAA that led to the partnering with Ferrell, McKay and Gary Sanchez executive Chris Henchy.

Sequoia knows a thing or two about successful user-generated Web sites, having provided early rounds of funding to YouTube. The company also delivered venture capital for YouTube’s parent, Google, as well as Yahoo! PayPal, and Meebo. Sequoia also was one of the first investors in Cisco Systems, Oracle and Apple.

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