Atlanta-based Coca-Cola, reportedly the most recognized brand on the planet, has featured prominently in (ahem) pop culture for decades:
JLG’s Children of Marx and Coca-Cola
AI’s Grandchildren of (Richard) Marx and Coca-Cola
Andy Warhol’s 15 minutes
It’ must be alright if the Coke bottle comes FROM God…”such a fine line between clever and stupid.”
With so much high profile exposure, Coca-Cola feels it doesn’t really need unauthorized endorsements from divine figures as evidenced by this recent report from Italy, has Coca-Cola execs demanding a scene featuring unauthorized Coca-Cola products be cut from a film:
“Seven Kilometers from Jerusalem tells the story of an advertising executive suffering a mid-life crisis when he meets a man who appears to be Jesus.
In the course of the film, Jesus drinks a can of Coke, and the ad man exclaims: “God, what a great endorsement!”
Coca-Cola said permission to use its trademark had not been granted.
“We don’t think it’s appropriate to use the subject of this film to create publicity for our brands,” it said in a statement.
“We advised the producer of this in writing, and are very disappointed that our request was not respected.”
The drinks company asked for the scene to be cut, but the director and producers argued that changing the film would be costly and time consuming. “
This is not the first time J.C. has endorsed a product. Who can forget this scene from Woody Allen’s Bananas?
New Testament cigarettes: “I smoke ’em . . . He smokes ’em”
Might I suggest that the producers of Seven Kilometers from Jerusalem find another solution?