For a lucky few, posting popular YouTube videos will equal some revenue. The site announced recently that select users will be offered partnership agreements, not too unlike the big-money deals sorted out with media corporations like CBS and NBC. So far, though, YouTube is only offering this to about 40 users based on viewership popularity. It’s still too early to say how many other users will get a chance to enter into partnerships, or to say just how much revenue this kind of partnership can yield. It’s probably a little too early to quit one’s dayjob, and just make money off of web video uploads. But, the implication that a shorts filmmaker has another revenue stream for their work, is really exciting.
While it’s great that YouTube is offering some cash to users, it’s more than just generosity. With the growing prominence of rival video sites, YouTube needed to create a new incentive to get uploaders and eyes, on the pioneering portal. The video-upload competition is getting stiff out there… More on the new deal, via CNN.