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Reuters: “What Would Jesus Buy?” film faces tough sell

Reuters: "What Would Jesus Buy?" film faces tough sell

The makers of “What Would Jesus Buy?” have a problem–how do you sell a film documenting performance artist Rev. Billy and his Stop Shopping Gospel Choir on a guerrilla U.S. tour against consumerism? They invade shopping malls, megastores and Starbucks coffee shops with a message preached in mock-religious fervor that there is evil–a looming “shopocalypse”–at the heart of U.S. consumer culture. Randall Mikkelsen reports.

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