Debbie Melnyk and Rick Caine’s controversial SXSW 2007 premiere, Manufacturing Dissent, will get a little help from AOL True Stories before it’s released on DVD November 6. The indie-film Web site will offer 40 minutes of the Canadian doc, free to online visitors. From the Variety announcement:
“When I saw ‘Manufacturing Dissent’ at the South by Southwest Film Festival,” said Stephanie Sharis, director of creative development for AOL, “I felt it was saying some compelling things that would resonate with our audience.”
AOL’s True Stories website is home to dozens of feature-length docus both for free streaming video and for downloading to portable media players (at an average retail price of $9.99).
Sam Mandel, chief operating officer of Liberation Entertainment, the distributor of the docu, said the AOL deal “will help us to maximize the DVD value. AOL is going to give us lots of online promotion.” Liberation will release the DVD on Nov. 6.
Since AOL is offering the docu for free, Sharis said the company will make its money “by splicing adds into the video.” She said the movie is so provocative that it will generate “plenty of blogs and comments on message boards,” which will drive even more people to seek it out.
The doc will also have a one-week engagement at San Francisco’s Roxy Theater, October 12-18.