For an Austin Chronicle cover story no less, Marc Savlov checks in with local filmmaking powerhouse Kat Candler. Candler’s SXSW 2006 premiere, Jumping Off Bridges, became one of the great “festival-darlings-that-can’t-catch-a-theatrical-break” stories of that year. Savlov gets an update on Candler’s latest endeavors, as well as some of her trials and tribulations from self-distributing an indie film:
“When we were at the [Independent Feature Project] Rough Cut Lab in 2005, there was a guy who was doing a marketing presentation, looking at people’s materials, and then offering them advice on how to market their films. He took one look at jumping off bridges and immediately said, ‘Look, you can’t mention that it’s about suicide, and you can’t mention that it’s sad.’ Which pretty much left us with nothing to mention.
“After South by Southwest, we did a couple of festivals, and after a while, it dawned on us that the people who were coming up to us after the screenings were people whose lives had been directly affected by a suicide, or maybe they had lost somebody or they were affected in some way by some sort of mental-health issue. We ended up talking to a lot of counselors, therapists, and mental-health professionals. It turned out that that’s who our audience was.”