SXSW 2007 buzz documentary, The King of Kong, is finally getting its theatrical release courtesy of Picturehouse. Seth Gordon’s involving, emotional, and entertaining look at the Donkey Kong videogame rivalry between champion Billy Mitchell and newcomer Steve Wiebe, is undoubtedly one of the most crowd-pleasing docs of the year. Well, the gang at the Alamo Drafthouse is going all out to present this very special film. On the weekend of August 17, King of Kong opens across the country, but we all know the Alamo Drafthouse South Lamar will be the place to see it. Here’s why, from their official Web site:
On opening weekend of The King of Kong, we’ll be running a big screen Donkey Kong tournament before all of the evening shows. We’ll have a machine set to free play at the front of the theater that you can come up and practice on at any time while we’re seating, then when the lights go down we’ll be hooking the unit up to the big screen and inviting the most daring Kong players up to the front to see who has what it takes to take “Mario” to the top and get the most points along the way. The winner of each show will get an Alamo prize pack, but the real challenge comes down on Sunday night, when we’ll invite all of our preliminary round winners to come back and face off against each other. At the end of that night who ever has the highest score from that group will win the actual machine so they can take Donkey Kong home with them and have the best damned trophy ever.
Oh, but there’s more: on Sunday, August 19, Donkey Kong underdog Steve Wiebe himself, will be onhand at the Alamo for evening screenings of the film. And, far less enticing or exciting, yours truly will be there throughout the weekend to introduce and speak about this very special documentary experience. See you there!