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Slate: What not to name your blog

Slate: What not to name your blog

You know, every six months or so, I wonder if I should change the name of this blog. Most of my fellow film bloggers, and especially my fellow indieWIRE bloggers, tend to come up with catchy names like “The Back Row Manifesto,” “Boredom At Its Boredest,” or “The Rabbi Report.” Me? I’ve kept it the same for three and a half years: “Matt Dentler’s Blog.” I guess I like that it’s simple and self-explanatory, not to mention it saves me time and energy to come up with something as clever as “Doc It Out.” Anyway, Michael Weiss at Slate has published a dissection of some common themes he recently found in blog-naming, including:

For some reason (don’t ask me why) conservatives christen their sites with geek pop-culture references more often than liberals do. The “Jawa Report” seems to think those hooded midgets at the beginning of Star Wars were acolytes of Milton Friedman, and the prolific and always-quotable Ed Morrissey of “Captain’s Quarters” presumes to pilot not the ship of state but the Starship Enterprise.

Lefties opt for more tragically hip allusions: “Shakespeare’s Sister,” the blogging name of Melissa McEwan, is a tip of the beret not to Virginia Woolf but to Morrissey, which is almost a distinction without a difference.

If you must be literary, please stick to one text. The excellent “Ministry of Truth” would work better as a clearinghouse of guarded information if its main page didn’t muddle references to George Orwell (the name), Guy Fawkes (the graphic), and Mikhail Bakunin (the quote).

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