I have to disagree with my fellow indieWIRE blogger Scott Solary’s recent rant about the launch of NBC and News Corp.’s Hulu, a video site dedicated to programming episodic content from both company’s networks. While I’m not convinced it was smart to remove all its official content from YouTube and iTunes, I think it makes total sense to launch a portal of its own.
Let’s face it: curated content is valuable, and I’m much more likely to wanna watch the programming on NBC and Fox/FX than aimlessly troll the Web looking for TV shows buried along with countless other networks that I don’t regularly watch. Half the shows I watch (and, I assume, much of the online-vieweing demographic) come from these networks (The Office, 30 Rock, Friday Night Lights, Nip/Tuck, etc.). Sure, it’s a very corporate move, but what do you expect? I’m curious and interested.