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iW NEWS | Cinetic Signs Maximum Canadian Deal

iW NEWS | Cinetic Signs Maximum Canadian Deal

Maximum Films Distribution chairman Robert Lantos has a announced a three-year Canadian distribution deal with Cinetic Media founder John Sloss, the companies announced Monday night. Under the terms of the pact, Maximum will handle the Candian distribution of films repped by Cinetic. In the words of an announcement, “This unprecedented partnership marks a new paradigm in the Canadian film distribution business model, which will result in filmmakers’ ability to secure greater value for their films in North America by directly monetizing Canadian distribution rights.” The announcement continues, “Traditionally, those rights have been acquired as part of the United States distribution license and subject to cross-collateralization with revenues and releasing costs in the U.S.” Lantos recently launched Maximum and hired Tony Cianciotta to head the distribution side and Charlotte Mickie as managing director of the company’s international sales arm. Cinetic recently made news by naming former agent Bart Walker as a partner alonside Sloss and Robert Nathan and in establishing a talent management division. [Eugene Hernandez]

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