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“Enchanted” Box Office

"Enchanted" Box Office

Though its no surprise that a well-marketed, well-reviewed good ol’ fashioned Disney film is headed for #1 over US thanksgiving, its doing better than people even expected. $8 million on Wednesday, $6.8 on Thursday, and over $13 on Friday could spell a $50 million 5 day opening – the second highest Thanksgiivng opening ever. And Enchanted won’t stop there, either. With reviews and word of mouth strong, its likely going to be one of the year’s biggest grossers.. I wouldn’t be surprised if it tops $200 million, and am now certain that Ms. Amy Adams is headed for an Oscar nomination.

Also notable was the very strong This Christmas, which is headed for nearly $30 million over the 5 days, has the highest per screen average in the top 10 (beating even the Coen brothers), Which means a small Loretta Devine, Delroy Lindo and Regina King Christmas flick (which got decent reviews) will beat out the second weekend of Beowulf. It also means the horribly neglected African-American filmgoing audience is once again, after Why Did I Get Married? and partially American Gangster, showing that they are hungry for some representation.

Actually, pretty much all the studio openers look to do decently. Hitman looks headed for $20 million, and The Mist and August Rush both might take $13 million – respectable for films with relatively low financial expectations.

The wide release of No Country For Old Men also looks very healthy. On 800 screens, it looks to take around $12 million on the five days, which is quite impressive. Miramax’s plan is working perfectly, and Country could end up with both Oscar nods and a Coen-record-final-box office. Not quite as impressive was I’m Not There. On 130 screens, I’m Not There might make $1 million over the 5 days, for a $5,000ish average. This is on par with the averages of much wider August Rush and The Mist. In its third week and on 800 screens, No Country will average twice that. This does not bode well for There. 130 screens might have been too many screens to start off on.

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