EDITORS NOTE: The following is a letter to the editor received by indieWIRE tonight after our publication of a “Southland Tales” review earlier today. The review was written by Jeff Reichert, a Senior Vice President overseeing publicity and marketing at Magnolia Pictures, and a co-founder and editor of the online film journal, Reverse Shot.
To the Editors:
The review of Richard Kelly‘s “Southland Tales” (“Legend of the Fall: Richard Kelly’s ‘Southland Tales’“) was written by the Senior Vice President of publicity and marketing for Magnolia Pictures (“INDUSTRY MOVES | Quinn and Reichert Upped at Magnolia,” August 8, 2007).
Magnolia itself is a distributor of theatrical films. Mr. Reichert cannot be viewed as an independent critic, especially since his responsibilities include the overall release strategy and positioning of films that are in direct competition with “Southland Tales” for publicity, advertising, screens and box office.
We feel that it is inappropriate for indieWIRE to publish any review written by someone who has a direct conflict with the film he/she is reviewing. It is our hope that such conflicts of interests will no longer occur.
– Meyer Gottlieb
President, Samuel Goldwyn Films