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Why The Long “Face”?

Why The Long "Face"?

Though the poster suggested it, Gregg Araki‘s Smiley Face did not come out this past 4/20, despite an opportunity for some classic marketing. Instead, it went to Cannes and Toronto, both with warm receptions. I kept waiting to hear of a release date. But nothing came about. Then, during my weekly Metacriticing, I noticed its place on the margin, and that it was being released on one screen tomorrow in New York… to almost non-existent fanfare. I don’t get it. I saw Smiley Face when I was working at TIFF, and was completely charmed by it. Sure, its stoner-comedy antics were nothing new, and its plot was pretty basic.. but it was damn near the funniest film I saw this year. It has a good dozen lines worthy of repeating. And – sorry Ellen PageAnna Faris‘s Lucille Ball-esque tour-de-force of stoned physical comedy was the best comedic performance since Borat. So, if all goes as seemingly planned and Face ends up with a gross of like $40,000 and a fraction of a blip on the pop culture radar.. please rent the DVD and tell everyone you know to do the same. Let’s let Face find the cult classic status it deserves… even if its distributor doesn’t seem to want it.

UPDATED: Check out indiewire’s interview with Gregg Araki.

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