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Are ‘Dresses’ and ‘Rewind’ Changes, the ‘Juno’ Effect?

Are 'Dresses' and 'Rewind' Changes, the 'Juno' Effect?

At the 11th hour, two upcoming releases aimed at the young demographic have pushed back their release dates slightly. They are: the Katherine Heigl romantic comedy, 27 Dresses (moved to January 18 from January 11), and the Jack Black/Mos Def comedy, Be Kind Rewind (moved from January 25 to February 22). There are potentially a hundred reasons why the studios chose to make these moves, but I have to wonder how much the surprise smash success of Juno and its subsequent expansion, played a factor? I mean, we all kinda knew Juno would be a hit, but this big? It could be argued that Juno (as it preps to widen to 2,000 screens) will dominate these audiences for the next few weeks.

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