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IFC Launches Festival Direct

IFC Launches Festival Direct

This one’s been brewing for a while, so it’s nice to see it finally out there and official. IFC Films has announced Festival Direct, a new VOD service offering brand-new arthouse titles that will skip theatrical openings altogether. Similar to IFC’s existing First Take model, the big difference here is that First Take includes a national theatrical rollout. The first films on the slate, which debuts February 29, include: Ken Loach’s It’s a Free World, Baltasar Kormakur’s Jar City, Nicolas Roeg’s Puffball, James Franco’s Good Time Max, and more. Dade Hayes has a bit more over at Variety, plus a quote from company prez Jonathan Sehring. You’ve gotta hand it to the IFC Films team. They always seem to find news ways to acquire films, and thus, create more work for themselves.

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