From PaidContentUK, a report about how Radiohead’s online experiment:
Radiohead Got ‘Absolutely Zero’ From EMI Digital, ‘Done Really Well’ Online-Only
By Robert Andrews – Wed 02 Jan 2008 08:25 AM PST
“With In Rainbows‘ digital-only running having ended and some time having elapsed since Radiohead’s departure from EMI’s Parlophone, Thom Yorke’s lips are getting looser on how the experiment went – and why the band left its label.
– From the latest Wired: “In terms of digital income, we’ve made more money out of this record than out of all the other Radiohead albums put together, forever. It’s partly due to the fact that EMI wasn’t giving us any money for digital sales. All the contracts signed in a certain era have none of that stuff.” Advice to new artists: “Don’t sign a huge record contract that strips you of all your digital rights, so that when you do sell something on iTunes you get absolutely zero.”
– And from this morning’s Today program: “We have a moral justification in what we did in the sense that the majors and the big infrastructure of the music business has not addressed the way artists communicate directly with their fans. Not only do they get in the way, but they take all the cash.” Yorke refuted earlier reports of 1.2 million digital In Rainbows sales, adding: “It’s been a really nice surprise and we’ve done really well out of it.” But now, as was planned pretty much all along, the album is retailing on CD – Yorke said it’s “really important to have an artifact as well’. ”
The fact that “fact that EMI wasn’t giving us any money for digital sales” adds perspective to the Writer’s Strike and their efforts to “protect our income and intellectual property rights for generations to come.”