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iW NEWS | Weekend Estimates: “In Bruges” Leads, “Hottie” a Nottie

iW NEWS | Weekend Estimates: "In Bruges" Leads, "Hottie" a Nottie

According to indieWIRE Box Office Tracking (iW BOT) estimates from Rentrak, Martin McDonagh‘s Sundance opener, “In Bruges,” looks to lead the iW BOT this weekend, taking in $471,200 from 28 screens. The Focus Features release averaged $16,829 per theatre, leading the weekend’s other new entry, Eran Kolirin‘s “The Band’s Visit,” which averaged $10,083 from its 7 theatres. Holdovers “4 Months, 3 Weeks and 2 Days” and “Caramel” managed well, with IFC‘s “Months” taking in $129,297 on 21 screens for a $6,157 average, and Roadside Attraction‘s “Caramel” averaging $4,574 on 18 screens. Way at the bottom of the chart was another Sundance-related film (while the film never actually screened there, its star was there shamelessly promoting it as if it were), Paris Hilton‘s “The Hottie and the Nottie.” Opening on 111 screens, the critically lambasted film averaged a truly pathetic $225 per theatre, narrowly beating December’s similarly ridiculed Jessica Simpson project, “Blonde Ambition,” which averaged $165 per theatre in its opening weekend (though it went on to reach a $260 average the following weekend). indieWIRE publishes its weekly box office column on Mondays and final weekend numbers for specialty and limited release films on Tuesdays. Get the latest in the indieWIRE Box Office section. [Peter Knegt]

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