This New York Times article by Michael Cieply about regional film extras reminds me of the opening weekend of the 2004 version of The Alamo here in Austin. I went to see the (rather disappointing) film with a few friends at the Gateway multiplex only to find a few stretch limos pulling up to the curb. There was no red carpet and no fanfare, but there were tuxedos. It was just what a bunch of local extras, who had been cast in the film as some of the hundreds of soldiers, decided to do for the film’s hometown opening. I guess if they aren’t gonna bring you to the premiere, you bring the premiere to yourself.
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