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at sxsw | livestrong

at sxsw | livestrong

On the eve of the SXSW Film Conference and Festival, industry insiders and visitors from out of town gathered at the home of local legend, Lance Armstrong to toast a number of the folks who will be inducted into the Austin Film Society‘s annual Texas Hall of Fame fundraiser on Friday night. Also on hand was Frank Marshall (right), chatting in the background at the cocktail party. He is directing a film about the great cycle racer.

In the foreground, a large bowl filled with individually wrapped Livestrong bracelets, supporting the Lance Armstrong Foundation.
[iphone photo by eugene hernandez]

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