Dateline Hollywood offered a hilarious send-up of the marketing campaign of Kimberly Peirce‘s all-odds-againt-it-making-money “Stop-Loss today. With the headline “TEENAGE GIRLS SUE OVER DECEPTIVE MARKETING OF ‘STOP-LOSS’, Nikki Finke’s site takes on the film (which I am highly anticipating) in the form of a fake class action lawsuit:
* A class action lawsuit has been filed on behalf of America’s teenage girls against MTV Films for deceptive marketing of the new movie “Stop Loss.” “The posters make it look like it’s about a bunch of hot Abercrombie models making out but really the movie is about politics and other lame stuff,” said Amber Elleman, the 14 year-old lead plaintiff.
* The suit alleges focuses specifically on the film’s poster, a washed out photograph of Ryan Philippe, Channing Tatum, Abbie Cornish and Joseph Gordon-Levitt leaning against an old car. All four are wearing perfectly distressed clothes and Tatum and Philippe have their sleeves rolled up to show what the suit refers to as their “hot ass arms.”
* “MTV Films must have known that this poster would imply to America’s teenage girls that ‘Stop Loss’ is a feature-length Abercrombie & Fitch catalog in which the stars would pose provocatively with their shirts and even pants off, constantly on the verge of red hot sexual encounters,” said lead attorney Fran Anderson. “Shocking as it may be, it appears that a movie studio was trying to lure audiences by making a serious drama appear sexier than it really is.”
If the movies as good as I hope it is, and this campaign somehow gets the “youth” to go see this as opposed to 10,000 B.C., I don’t really give a shit. But Finke’s joke is quite funny either way.
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