The Canadian-made blog, Stuff White People Like, which began just 3 months ago, has managed to get a $350,000 book deal. Says The New York Observer:
According to the announcement that just went out from Random House, the book will use some material that has already appeared on the Web site (which has accumulated almost 15 million hits since its launch in late January), though two-thirds of it will be new. The press release promises a book that “will present a provocative, wickedly funny ‘study’ of upper-middle-class white people, satirically exposing a culture that prides itself on individuality and diversity, yet manages to express these beliefs in exactly the same way.” Topics to be covered: “Whole Foods, Wes Anderson, Starbucks, graduate school, kitchen gadgets, Barack Obama, Apple products, the movie Juno, expensive sandwiches, and vintage t-shirts, to name a few.”
Just 3 months! The blog – which I’ll admit I’ve avidly read since its inception – isn’t the only example either. Earlier this month, the person behind http://barackobamaisyournewbicycle.com signed a contract with Gotham Books, and before that, so did the person who runs LOLcat emporium I Can Haz Cheeseburger… So seriously if you have a clever novelty idea, type it up and find a way for word to get out as fast and as furious as possible, and $350,000 could be yours.