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IFP Abandons “Market” Moniker, Moves NYC Event Uptown

IFP Abandons "Market" Moniker, Moves NYC Event Uptown

The nearly thirty year old IFP Market, once also known as the Independent Feature Film Market (IFFM), has been entirely re-named Independent Film Week by the IFP and its core works-in-progress screening component will now simply be called a “Project Forum.” The New York non-profit is also leaving the event’s longtime downtown home and moving it to the Fashion Institute of Technology (F.I.T.) in Chelsea. Set for September 14th – 19th, Independent Film Week will include the Project Forum and the Independent Filmmakers Conference, as well as special screenings and the annual awards ceremony. “In the film industry, the word ‘Market’ suggests business transactions, but IFP’s commitment to filmmakers and their projects extends long beyond the six days of Independent Film Week,” said IFP exec director Michelle Byrd, in a statement. “Our goal is to provide a launching pad for career-spanning relationships, and we wanted our new name to encompass that broader mission.” The organization is accepting project submissions through May 2nd via their website. [Eugene Hernandez]

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