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Mariah State Building

Mariah State Building

photo courtesy of

A couple days back, I asked some actual New Yorkers why the Empire State Building was pink. I thought maybe it was because Friday was a day of silence for Lawrence King and other hate crime victims that it was for that. Some suggested Tribeca Film Festival, as its main colour is pink, other thought maybe it was breast cancer. But, no, none of the above. It was for Mariah Carey.

I found this press release which pretty much says it all:

New York Landmark To Shine in Lavender, Pink and White in Honor of a Great New
Yorker and her #1 album E=MC2

WHO: International superstar Mariah Carey, the #1 most successful
female recording artist of all time, with more than 160 million
sales world wide — who recently earned her 18th #1 single on the
Billboard Hot 100 with “Touch My Body,” surpassing Elvis Presley’s
long-standing chart record of 17 #1’s.

WHAT: A lighting ceremony at the Empire State Building, where Mariah
will flip the light switch on a scale model of the Empire State
Building. The Empire State Building will be lit in pink, lavender
and white all weekend to celebrate the album color motif of
Mariah’s new album E=MC2, which enters at #1 on the Billboard
chart this week with the biggest first week Soundscan total of her
career, 463,000 units.

WHERE: The Fifth Avenue Lobby of Manhattan’s legendary Empire State
Building, located at 350 Fifth Avenue between 33rd and 34th

WHEN: Friday, April 25th, 2008

I also found some youtube clips from the event, and jesus:

I hope she paid for this, and it was not a gift.

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