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‘Crude Awakening’ is the Number One Doc on iTunes

'Crude Awakening' is the Number One Doc on iTunes

The documentary Crude Awakening: The Oil Crash, premiered at SXSW 2006 and I always had high hopes for it. At the time, it was simply titled OilCrash and it created quite a stir during its premiere screenings. Basil Gepke and Ray McCormack’s look at the bleak future of oil supplies, was acclaimed but unseen. The film never got the kind of release I felt it deserved, but things seem to be turning around. According to its Movie Store, Crude Awakening is the number one documentary purchased on iTunes right now. That’s great news, and hopefully a great start. (Full disclosure: my new company, Cinetic Media, represented the film for distribution.)

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