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GREENCINE | They didn’t build their sales model for you.

GREENCINE | They didn't build their sales model for you.

“The festival circuit has instead become an ersatz distribution system unto itself that, for the most part, keeps money away from the makers,” writes Jonathan Marlow for GreenCine, as the busy month of June fests approaches. He continues later, “If the proverbial theatrical release is elusive and the video business is flat or in decline (depending on which statistic you tend to support), what else is there to expect out of the proverbial festival tour beyond the face-to-face that filmmakers get with their audience?”

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