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iW NEWS | Fortissimo Takes Non-North American Rights to Madonna’s “I Am”

iW NEWS | Fortissimo Takes Non-North American Rights to Madonna's "I Am"

Director Nathan Rissman‘s “I Am Because We Are,” produced, written and narrated by Madonna, has been acquired by Fortissimo Films. The doc will have its international premiere during Cannes where it will be presented as part of amfAR‘s annual “Cinema Against AIDS” event. The film spotlights the camera on Malawi an African country of twelve million people ravaged by the AIDS epidemic — an epidemic that has left more than one million children as orphans. The film also examines global and individual solutions to solve the crisis of this small nation. Fortissimo’s SVP, Sales & Acquisitions, Winnie Lau negotiated the deal, which includes all rights outside North America, with Creative Artists Agency (CAA) which represents the film. Madonna will be in Cannes May 22 as a co-chair of “Cinema Against AIDS.” “I Am Because We Are” had its world premiere at the recent Tribeca Film Festival. [Brian Brooks]

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